Liberty Promotions, Inc. is one of the largest die cast toy car customizing companies and is based out of Lewisville, TX. It was founded in 1993 as a producer of promotional items; Liberty's production of die cast cars started in 1997[1][2]. While most of its products Hot Wheels brand cars, it has utilized other brands of die-cast occasionally including Johnny Lightning, Racing Champions, Fleer, Ertl, Motor Max, as well as their house brand. Consumer products include collector pieces sold directly to collectors through the website[3], collector pieces created for die-cast clubs or events, and business premiums. Liberty Promotions is most known for its high frequency use of the VW Drag Bus and highly detailed graphics, as well as creative and often cutting edge artwork.

Collector Items

Main article: List of Liberty Promotions collector cars
Liberty Promotions offers limited-edition die-cast pieces for the adult-collector market.


Liberty Promotions worked closely with Jiffy Lube and Penske Corporation from 1997-2003. Following that period, the business-to-business branch of the company has worked with many corporations, car clubs and die-cast events.

Liberty Legion

In July 2007, Liberty Promotions launched its collector's club, the Liberty Legion. Existing customers were grandfathered in as Charter Members of the club, and were given points for all of their prior purchases. Points in the Liberty Legion are used to determine a members ranking, starting at Discoverus[4]. As of 2011, the highest rank that any member has reached is Maximus[5].

Convention Appearances

Liberty Promotions made its first convention appearance at the 2004 Hot Wheels Collectors Nationals convention[6] in Dallas, TX. Since then, they've also appeared at the Diecast Super Convention[7] and the Hot Wheels Summer Smash[8] as sponsors.

(Conventions which Liberty Promotions sponsored are highlighted.)

List of convention appearances and associated promotion release
Event Dates Location Release(s)
4th Annual Hot Wheels Collectors Nationals April 1-4, 2004 Dallas, TX Dallas Bus Midnight
Dallas Bus Rust
8th Annual Hot Wheels Collectors Nationals April 23-27, 2008 Chicago, IL Chicago Gangster Bus
Chicago Fire Bus
1st Annual Hot Wheels Summer Smash August 22-24, 2008 Warwick, RI Summer Smash Bus
Liberty Camaro
2009 Diecast Super Convention February 19-22, 2009 Las Vegas, NV High Roller Bus
Super Convention Merc
9th Annual Hot Wheels Collectors Nationals March 25-29, 2009 Reston, VA Ninth Nationals Bus
Lady Liberty Camaro
2nd Annual Hot Wheels Summer Smash August 27-30, 2009 Warwick, RI 2009 Hot Wheels Summer Smash Bus
2010 Diecast Super Convention February 18-21, 2010 Las Vegas, NV 2010 Diecast Super Convention Bus
10th Annual Hot Wheels Collectors Nationals April 14-18, 2010 St. Louis, MO St. Louis Steamboat Bus
2010 Magical Weekend of Cars June 24-27, 2010 Orlando, FL 2010 Magical Weekend of Cars Bus
3rd Annual Hot Wheels Summer Smash August 19-22, 2010 Warwick, RI 2010 Summer Smash Bus
2010 Canada Diecast Convention September 9-12, 2010 Niagra Falls, ON 2010 Canada Diecast Convention Bus
2010 Kustomizers Konference November 5-7, 2010 Dallas, TX N/A
2011 Diecast Super Convention February 24-27, 2011 Las Vegas, NV N/A
11th Annual Hot Wheels Collectors Nationals April 13-17, 2011 Cincinnati, OH Cincinnati "Flaming Pig" Bus
2011 Collectors Experience June 15-19, 2011 Nashville, TN Music City Splitty
2011 KustomKon August 4-7, 2011 Dallas, TX N/A
4th Annual Hot Wheels Summer Smash August 25-28, 2011 Warwick, RI 2011 Hot Wheels Summer Smash Bus
25th Annual Hot Wheels Collectors Convention October 5-9, 2011 Los Angeles, CA N/A


  1. Diecast Audio interview with president Lee Pearlman
  2. Saturday Nitro interview with Lee Pearlman
  3. Liberty Promotions website
  4. What are the Liberty Legion ranks?
  5. Congrats to our Maximus Legionnaires
  6. The Hot Wheels Collectors Nationals website
  7. The Diecast Super Convention website
  8. The Hot Wheels Summer Smash website

External links