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To celebrate Hot Wheels 40th anniversary, Mattel did something it's never done before. They asked outside designers from the automotive industry to come up with designs to be be celebrated as part of it's 40th anniverasy. The Designers Challenge cars debuted at SEMA in 2007 as 1/4 scale models. One of designs included the line-up is the HW40. this was the only design for the Hot Wheels Team that made the final group. Next to that, it was featured in Hot Wheels: Track Attack.
The HW40 has been released in the following 1/64 scale versions:
|Col #||Year||Series||Color||Tampo||Base Color||Window Color||Interior Color||Wheel Type||Toy #||Country||Notes||Photo|
|-||2008||Designers Challenge||Metalflake Green||No tampos||Black / Plastic||Tinted (Blue)||Chrome||Red & Grey CM6||M3315||Thailand|
|-||2008||Designers Challenge||Dark Blue||No tampos||Black||Clear||Black||Red & Grey CM6||M3315||Thailand|
|-||2008||Designers Challenge||Red||No tampos||Black||Clear||Chrome||Black & Grey CM6||M3315||Thailand|
|-||2008||Designers Challenge||Black||No tampos||Black||Clear||Chrome||Red & Grey CM6||M3315||Thailand|
|-||2008||Easter 8-Pack||Dark Blue||No tampos||Red / Plastic||Clear||Black||Black OH5 w/ Red Chrome rims||P2042||Thailand||Base code(s): A44|
|098||2009||HW Designs Series 2/10||Pearl White||Grey, Black & Red tampos on sides, hood & rear||Red / Plastic||Tinted||Chrome||Gold PR5||P2418||Malaysia||Bases code(s): C25|
|233||2011||Video Game Heroes 11/22||Black||White, Orange, & Silver stripes, '40' on sides||Orange / Plastic||Blue||Chrome||Chrome Red & Black OH5SP||T9776||Malaysia||Also in B2353 Haul and Race Rig|
Base code(s): D11
|22 / 24||2011||Mystery Models||Metalflake Dark Orange||Black, Yellow & Silver stripes, HW logo & '40' across top||Yellow / Plastic||Clear||Chrome||White & Black OH5SP||X3366||Malaysia||Base code(s): D30|
|-||2012||2012 Mardi Gras Cars||Metalflake Green||Blue, Gold, Purple & Beige tampos on sides & across top, 'Mardi Gras 2012' on sides||Black / Plastic||Yellow||Chrome||Chrome Purple PR5||X5948||Thailand||Base code(s):|
|-||2013||HW Test Facility||Matte Black||Grey flames, White '99' & 'HWTF', Red 'Classified' on sides||Clear / Yellow||Yellow||Chrome||Clear Yellow OH5SP||X9854||Thailand||Base code(s): F40|
|157 / 250||2014||HW Race - Thrill Racers||Metalflake Midnight Blue||Green stripes on sides, Green & Blue stripes across top||Clear Blue / Plastic||Tinted||Light Green||Black & Light Green PR5||BFD30||Malaysia||Base code(s): G29|
|-||2016||Captain America: Civil War 5-Pack||Metalflake Red||Black stripe, Yellow 'Iron Man' on sides, Iron Man logo on roof||Plastic / Goldenrod||Yellow||Chrome||Gold Chrome OH5||DRB89||Thailand||Base code(s): J04|