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American International Toy Fair 2008

EL SEGUNDO, Calif.—(BUSINESS WIRE)—Hot Wheels® today announced its year-long plans to celebrate the brand's 40-year heritage at the 105th American International Toy Fair®. Anniversary activities were kicked off with the unveiling of a custom jeweled 1:64-scale Hot Wheels® car, designed by celebrity jeweler Jason of Beverly Hills. This one-of-a-kind car, the most expensive in Hot Wheels® history, was made to commemorate the production of the 4 billionth Hot Wheels® vehicle.

The diamonds on the custom-made jeweled car, valued at $140,000, total more than 2,700 and weigh nearly 23 carats in total weight. The car is cast in 18-karat white gold with the majority of the vehicle detailed with micro pave-set brilliant blue diamonds, mimicking the Hot Wheels® Spectraflame® blue paint. Under the functional hood, the engine showcases additional micro pave-set white and black diamonds. The Hot Wheels® flame logo found on the underbelly of the car is lined with white and black diamonds. Red rubies are set as the tail lights, while black diamonds and red enamel create the "red line" tires. The custom-made case that houses the jewel-encrusted vehicle also holds 40 individual white diamonds, signifying each year in the legacy of Hot Wheels®.

"Collaborating with Mattel on the jeweled Hot Wheels car was a dream project for me," said Jason Arasheben, president & CEO of Jason of Beverly Hills. "The car is truly spectacular and will be a brilliant addition to anyone's collection."

The vehicle was unveiled by multi-platinum recording artist and car enthusiast, Nick Lachey, who grew up playing with the die-cast car line. In late 2008, this unique Hot Wheels® vehicle will be auctioned off to benefit Lachey's charity of choice, Big Brothers Big Sisters.

"Since its introduction, Hot Wheels has revolutionized boys' toys and inspired automotive trends," said Tim Kilpin, general manager and senior vice president, Boys and Entertainment, Mattel Brands. "The historic activities we have planned are a fitting tribute to the brand's heritage and will allow us, and our fans, to celebrate this milestone year in true Hot Wheels style."

Hot Wheels® Jeweled Car Spec Sheet

  • Car Design: Designed by Mattel illustrator, Otto Kuhni, for use on the original Hot Wheels® packaging in the late 1960s. The car's design was based on a combination of all the muscle cars seen on the streets at that time. The car is referred to as the “lost Hot Wheels®,” by the in-house Hot Wheels® design team, as it was never produced in die-cast form.
  • Car Production: Jason Arasheben, CEO of Jason of Beverly Hills, is known for creating spectacular one-of-a-kind diamond pieces for entertainment and sport's biggest stars.
  • Production Timing: More than 25 people worked on the car; they spent nearly 600 hours on the entire production process.
  • Car Value: Car is worth $140,000; 22.94 carats in total weight.
  • Jewel Specs: 2,703 brilliant multicolored diamonds were micro pave-set on the car:
    • 1,388 blue diamonds
    • 988 black diamonds
    • 319 white diamonds
    • 8 baguette-cut rubies
  • Car Specs: 13 pieces cast in 18-karat gold make up the entire car:
    • Body – blue diamonds; Hot Wheels® flame done in red and white enamel.
    • Functional hood – blue diamonds
    • Chassis/Underbelly – black and white diamonds; tail lights – rubies; Hot Wheels® logo – etched white-gold
    • Dash – black and white diamonds
    • Car seat compartment – black and white diamonds
    • Tires (4) – black diamonds with red enamel as “red-line” of the tire
    • Wheel rims (4) – white-gold
  • Car Production Phases: The jeweled car went through many phases during production – it started as a wax mold, was cast in 18-karat white-gold, then drilled for diamond placement, rhodium-flashed to affect the color of the gold (blue, black or white), and lastly had enamel work done on the Hot Wheels® flame logo on each side of the car, as well as on the tires to create the “red-line”.
  • Display Case Specs: The custom-made case houses the jewel-encrusted vehicle, as well as unique display features:
    • 40 individual bezel-set white diamonds, signifying each year of the Hot Wheels® legacy.
    • LED display on the box lid – displays video and photos of the car's production.
    • Base of the case houses a rotating display, complete with mirrored bottom and flashing white lights.
  • Sold for USD 60.000 on the 25th of October 2008 at Bonhams auction (Sale 16122, Lot No. 19).




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current15:47, September 6, 2010Thumbnail for version as of 15:47, September 6, 2010604 × 445 (55 KB)Romandi (Talk | contribs)American International Toy Fair 2008 EL SEGUNDO, Calif.—(BUSINESS WIRE)—Hot Wheels® today announced its year-long plans to celebrate the brand's 40-year heritage at the 105th American International Toy Fair®. Anniversary activities were kicked off w

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