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Brazil Hot Wheels Convention is held since 2008, as part of celebrations of 40 years of Hot Wheels. According to Mattel, Brazil is the second largest market for Hot Wheels cars, behind only the USA, and the first market on Hot Wheels tracks. The first brazilian edition was held on October 11, 2008, in Sao Paulo, and the last on August 14, 2010, in Porto Alegre. The 2011 convention are announced, but there is no still scheduled date and place.